Both platforms turn attendees into advocates. One gives you full creative control over how.
When you hand someone a stunning, personalized, mobile-optimized poster with their name and photo on it — or an AI-generated avatar that makes them look incredible — they don’t need a nudge. They want to post it. Event marketing has moved on from templated landscape banners and form-based editors. Your advocacy platform should have too.
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Trusted by GITEX Global · Cityscape Global · AI Everything · Event Tech Awards 2025 Winner
InGo is a referral marketing tool built for B2B events. It automates social sharing through one-click posts and email campaigns, and it’s trusted by enterprise organizers.
Premagic does everything InGo does — and extends into full-lifecycle event marketing. You get a Canva-like design editor for branded posters, mobile-first layouts built for how LinkedIn actually works on phones, AI photo distribution, avatar generation, multi-language support, and a team that executes alongside you.
The core difference: InGo was built for a desktop-first world of landscape banners and email blasts. Premagic was built for how people actually consume and share content today — vertical, visual, mobile, instant.
Feature-by-Feature Comparison
A detailed look at capabilities across the event marketing lifecycle.
Social advocacy posters
✓Full drag-and-drop editor. Any layout, any shape, full brand control.
✓Fixed template. Fill in a form, choose font color.
Mobile-first content
✓Vertical layouts for LinkedIn/Instagram mobile feeds (68% of usage).
✓Landscape format. Designed for desktop. Small on mobile.
Email campaigns
✓Fully branded, end-to-end visual customization.
✓Locked template. Text-only customization.
AI photo distribution
✓99.9% facial recognition. Instant delivery via WhatsApp/email.
✕Not available.
AI avatars
✓Branded avatar studio. 50% of attendees share on social.
✕Not available.
Multi-language support
✓Multiple languages including Arabic. Attendee chooses.
✕English only.
Advocate-level reporting
✓See who posted what, when. Track referrals, revenue per advocate.
✓Aggregate metrics. No post-level verification.
Creative editor
✓Canva-like drag-and-drop. Move, resize, reimagine any element.
✓Form-based. Components locked in place.
User experience
✓Modern design-tool interface. Real-time preview.
✓Legacy UI. Form-based workflow.
Execution support
✓Parallel team. We design campaigns, optimize, support on-ground.
✕Software vendor. Execution stays with your team.
Live support
✓Dedicated WhatsApp group. On-demand local + face-to-face.
✓Email-only. Remote and asynchronous.
Post types
✓Attending, speaker shoutouts, sponsor highlights, photos, avatars.
✓'I'm attending' social posts.
Channels
✓LinkedIn, email, WhatsApp, download, embed.
✓Primarily LinkedIn.
The Feed Test: 2012 vs. 2026
Here’s what the same event looks like on LinkedIn depending on which platform powers it.
With Premagic
A vertical, branded poster fills the entire mobile screen. The attendee’s photo is prominent. The design is unique to your event. It stops the scroll because it looks like content, not an automated post.
With InGo
A landscape banner appears thumbnail-sized on mobile. The template is recognizable — every InGo event produces the same visual signature. It gets scrolled past because it looks exactly like what it is: a 2010-era referral widget.
68% of LinkedIn is mobile. Format isn’t a design detail. It’s the difference between seen and invisible.
The Creative Freedom Gap
Your event isn’t generic. Your advocacy content shouldn’t be either.
Premagic gives you a Canva-like editor. Place photos, text, shapes, logos anywhere you want. Create designs that are unmistakably yours. Every element is movable, resizable, reimaginable.
InGo gives you a form. Type your event name. Upload a logo. Choose a font color. The structure is locked. Every InGo-powered event ends up looking like every other InGo-powered event.
Open both editors side by side and the era gap is immediate. Premagic feels like a modern design tool — drag, drop, preview in real-time. InGo feels like a registration form from 2012. The interface hasn’t kept pace with how event brands think about content today.
Your attendees notice. A polished, custom-designed poster gets shared. A generic, template-stamped graphic gets ignored.
The Lifecycle Gap
InGo focuses on one moment: the pre-event social post. What about everything else?
Before the Event
Referral posters and hyper-personalized email campaigns with full visual control.
Referral posts with locked email templates.
During the Event
Captures photos, distributes instantly via facial recognition, powers branded galleries, integrates sponsor content.
No during-event capability.
After the Event
Photo distribution generates thousands of organic shares. Branded content creates a long tail of social proof.
Advocacy ends when the event starts.
The event doesn’t stop when doors open. Neither should your marketing.
InGo was designed when event marketing meant “get people to register and hope they tweet about it.” The industry has evolved. The tools should too.
The Execution Gap
The best software in the world doesn’t help if your team is underwater two days before the event.
Premagic doesn’t just give you a platform. The team designs campaigns in your account. Works alongside your team from launch to post-event. Optimizes creatives in real-time. Shows up on-ground when needed. You get a WhatsApp group with dedicated support — not an email queue with a 24-hour SLA.
InGo is a software vendor. A good one. But execution, design, optimization — that’s on your team.
For events running at GITEX scale (200,000 attendees), this distinction isn’t a nice-to-have. It’s the difference between success and chaos.
“I wanted to express my gratitude for the tremendous job your team did at GITEX. After unexpected issues, your team stepped up and provided outstanding support. The quick pointers your team gave us enabled us to get things back on track smoothly. By day two, we were much more comfortable, knowing that we have your team tagging with us.”
Vinod Nalawade
GITEX Global
What Premagic Does That InGo Doesn’t
Capabilities that exist only on Premagic.
AI Photo Distribution
Every attendee gets their event photos delivered instantly. They share because it's their content.
Avatar Studio
Branded AI avatars. 3x more engagement than traditional activations.
Animated Creatives
Motion content that stops the scroll.
Automated Re-Targeting
Nudge attendees who haven't shared yet at the right moment.
Multi-Language Campaigns
Run the same event in Arabic and English simultaneously.
What Full-Lifecycle Event Marketing Delivers
Khaleej Times Events
Referrals from posters
Measurable ROI
Active advocates
See What Your Event’s Social Reach Is Worth
Calculate the earned media value your event could generate with advocate-powered marketing.
Calculate Your Event’s EMVFrequently Asked Questions
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