About Us

Premagic is an event marketing platform that specializes in advocacy. Our mission? To turn every attendee into a content creator. We support the whole event lifecycle, from pre-event to post-event, growing the organic reach of the companies and brands that use events in their marketing.

The problem we set out to solve

Events are one of the most expensive things a marketing team does, and one of the hardest to show results for. A team spends months and a serious budget getting a few thousand of the right people into one room — and then the story of that room reaches almost no one outside it. The photographer’s work lands in a shared drive weeks later. The attendees who were genuinely excited had nothing to post in the moment. The organic reach that should have come for free never arrives.

Meanwhile the answer is standing in the room. The people who chose to attend are already the most credible advocates a brand could ask for. Their networks are exactly the audience the event is trying to reach next year. They just need something worth sharing and a reason to share it while the event still matters.

That is the gap Premagic was built to close. We started in 2018 in Bengaluru, India, and we specialize in one thing: advocacy. Getting the right content to the right attendee fast enough that they actually post it — across the whole event lifecycle, not just the two days everyone is on site. Today we work out of Kochi and Dubai, and the platform has run at events across Asia, the Middle East, Europe and Africa.

What we do

Before the event

Registration, check-in and advocacy campaigns that give every registered attendee something worth posting. Personalized “I’m attending” posters and AI avatars turn a private calendar entry into public reach, so the event starts marketing itself weeks before the doors open.

During the event

AI-powered photo distribution delivers each attendee their own photos in near real time, while networking and matchmaking help them find the people they came to meet. Attendees stop hunting through shared drives and start sharing on the day, when interest is at its peak.

After the event

Galleries, digital asset management and post-event campaigns keep the content working. Organizers get a searchable library of everything that was shot, and sponsors get proof of the visibility they paid for.

Who we work with

Premagic has been used at more than 4,000 events. It powers GITEX GLOBAL, the world’s largest tech show, along with events from Informa Connect, IDC and dmg events.

On the brand side, teams at HCL Tech, Mercedes-Benz, OpenText, G2, Nasscom, Khaleej Times and SaaSBoomi have run events on the platform. You can read the full set of customer stories to see how each of them used it.

Corporates

Internal summits, customer conferences and leadership offsites, often with strict rules about attendee data.

Trade show organizers

Large-floor shows where thousands of attendees, exhibitors and sponsors all need visibility.

Associations

Member-driven bodies running annual conferences that have to prove value back to the membership.

Event agencies

Teams delivering events on behalf of clients, who need the experience to land without extra headcount.

Event companies

Organizations whose product is the event itself, and whose growth depends on next year’s registrations.

Educational institutions

Convocations, alumni gatherings and campus festivals, where photos matter for decades.

What running 4,000 events taught us

Speed decides everything. The window in which an attendee will share a photo is measured in hours, not weeks. Every product decision we make is downstream of that. It is why photo delivery is the piece we have invested in hardest, and why we measure ourselves on how fast content reaches the person in it.

Age is not the barrier people assume. When Currency Research brought us their Banknote Conference, they were candid about their doubts: their audience is senior executives and industry veterans, not the demographic you would expect to adopt a new event app. They adopted it. Read the Currency Research story.

The payoff shows up in next year’s pipeline. The WOW Awards team reported 50% growth in new pipeline compared to their 2022 edition. That is the shape of the return we care about — not impressions on the day, but registrations and revenue for the edition after.

How we think about attendee data

Our product runs on photographs of people, so how we handle that data is not a footnote. We build to be GDPR compliant, and we treat an attendee’s face as their property rather than the organizer’s asset.

That position gets tested by our most demanding customers. HCL Tech came to us with a non-negotiable requirement: no attendee data could leave their ecosystem — no personally identifiable information stored, no third-party access — because many of their events are internal board sessions and client gatherings. We built the delivery to meet it. That case study is a fair summary of where our defaults sit.