Campaign library
Event campaign ideas that fill the room
21 campaigns that turn attendees, speakers, sponsors and exhibitors into your biggest growth channel. Each one has the setup steps, the timing and the numbers to watch.
Anyone can buy their first attendees. The next 30% you have to earn - by giving every speaker, attendee, sponsor and exhibitor something they actually want to post. These are the campaigns that do that, sorted by when you run them and who does the sharing.
Experiential marketing usually means the brand activation on the floor. These go further: every one of them is measured in registrations, reach or sponsor value, not in footfall past a booth.
ChatGPT
Claude
BeforeThe AI Avatar Campaign
Attendees generate a branded AI avatar and post it. Every post is an ad for your event in front of a lookalike audience.
Proven at AI Everything MEA Egypt
BeforeSpeaker Announcement Posters
Every speaker gets a personalised "I'm speaking" poster and a one-tap share. Their followers are your warmest audience.
The Speaker's Company Post
Their employer posts "our {name} is speaking". You get the speaker's personal reach plus the whole company's.
BeforeRefer & Earn
Trackable referral links, a public leaderboard, and a reward worth chasing. Registrations you only pay for when they land.
BeforeThe Attendee Recognition Badge
Make attending a status symbol. A badge people post because of what it says about them.
BeforeThe Memory Banner
Auto-built posters of returning attendees in last year's photos. Nostalgia sells the ticket.
The arc
What runs when
A full programme uses all three stages. Before the event you are buying registrations with other people's reach; during it you are manufacturing the content; afterwards you are selling next year.
Before the event
- The AI Avatar Campaign
- Speaker Announcement Posters
- The Speaker's Company Post
- Refer & Earn
- The Attendee Recognition Badge
- The Memory Banner
- The Previous-Edition Photo Drop
- Bring a Colleague
- The Exhibitor Booth-Traffic Campaign
- The Sponsor Media Kit
- The Employee Multiplier
- The Price-Hike Countdown
- The Promo Partner Program
- The Affiliate Program
During the event
Questions
Before you launch anything
How many campaigns should we run at once?
Three or four, not twenty. Pick one campaign per stakeholder group - one for attendees, one for speakers, one for sponsors - and run each properly rather than launching everything and nudging nobody. Add more only once the first set has a measured share rate.
Which campaign should we start with?
Whichever one matches the group you already have contact details for. Most events start with speakers, because the roster is small, the assets are quick, and speaker audiences convert well. If you have a past edition's photos, the memory banner is the cheapest first win.
Do these need a big marketing team?
No. Almost all of the work is producing personalised assets and chasing people who forgot to post, and both of those are automated. What a team does add is the reward design and the partner conversations, which are judgement calls rather than production work.
How do we know a campaign actually worked?
Give every advocate a tracked link or a promo code, and measure registrations rather than likes. Reach and impressions are useful for sponsor reporting, but the number that matters is cost per referred registration against what you pay for a cold one.
Pick a campaign. We'll run it with you.
Premagic builds the assets, tracks who is sharing, and nudges the people who are not - so the campaign ships instead of sitting in a deck.