Campaign idea

Bring a Colleague

One tap for a registrant to invite a teammate. A direct peer invite is the highest-converting share there is.

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What it is

A public post reaches many people weakly. A direct message to a colleague reaches one person strongly. For B2B events, the second one converts far better - and it is the share almost nobody sets up.

The mechanic is a one-tap invite in the registration confirmation: pick a colleague, send them a pre-written message with your name on it.

When to run it: Before the event
Who does the sharing: Attendees
What it's for: Registrations
Effort: Low effort

Timing: At registration, plus one reminder two weeks later.

Why it works

Business travel approval is easier when two people from the same team are going.
The invitation carries an implicit endorsement from someone the recipient already trusts.
It reaches inside companies you have no contact at, through someone who does.
Group attendance raises show-up rate and on-site engagement.

How to run it

1
Put the invite on the confirmation page
Immediately after registration, while they are still in the tab.
2
Pre-write the message
Short, personal, forwardable. 'I've just registered for X on the 14th - you should come, we could cover both tracks.'
3
Offer a team incentive, not an individual one
'Bring two colleagues and all three get the group rate' works better than a personal discount.
4
Follow up two weeks later
'Anyone from your team joining you?' - a single reminder recovers a surprising number.
5
Track the invite chain
You want to know which companies grew from one registrant to five. Those are next year's sponsor conversations.